What are the advantages of SEO?
What are the advantages of SEO?, Individuals or institutions entering the e-commerce industry do not know much about what SEO is and what it does. Since they do not have information on this subject, they can throw away their investments. That’s why we wanted to talk about basic information about SEO in our article today. Let’s start telling then.
What is SEO?
SEO is the work done to increase the traffic of your e-commerce site, reach a wider audience and contribute to your brand awareness. SEO, of course, will not be enough on its own. In addition, you will have to do digital marketing studies, but it will always be important for you to secure the interior of your priority site.
SEO Helps You Drive Traffic to Your Site
If you integrate your site with Google, your visibility in the search engine will inevitably start to increase. You can attract more traffic to your e-commerce site, as your ranking in the top of the search results will allow more people to reach your site.
You will make your e-commerce site compatible with searches
SEO (search engine optimization) means making your site compatible with search engines. In other words, your content, images, products, links etc. in your site. It is aimed to be more visible in search results by ensuring that all items on the site are indexed correctly. The way to achieve this is through SEO. That’s why you should definitely start to climb to the top by doing SEO work.
Reaching New Audiences
While doing SEO work, you can work on a different keyword in keyword work and thus reach new audiences. Keyword study will allow you to discover keywords with high or average search volumes related to your industry. As a result, you will have the opportunity to reach people other than your current audience. In this way, you may have expanded your customer base and reached a wider audience.
As we said before, if you do SEO work, your e-commerce site will increase its visibility on Google. This will allow more people to click on your e-commerce site. Of course, the person who takes every step of your site will not be a customer, and some of those who come will be your potential customers. It will be in your hands to transform the mass that comes after this process into your customer. You can direct people who come to your e-commerce site to a certain place or tell them about your brand. So I’m actually talking about this: the more traffic to your site, the more conversions you will get. But if your organic traffic is bad, that is, if people cannot see you after the search results on Google, your site traffic will also be low. Your conversion rates will be low as you will have few visitors. That’s why you should definitely work on SEO to increase your traffic and at the same time increase your conversion rates.
Compact Work With SEO
None of the work you do in digital alone will give you perfect results. There are studies that you need to integrate with every work you do. As we mentioned above, it is essential for you to support SEO studies together with other digital marketing studies. SEO has an important role as it supports other digital work. But as we said again, you should evaluate it holistically, not only with SEO.